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		Carson's joke goes down well with the audience, who have come to the Art Gallery of Ontario to watch the 42-year old design superstar show off some of his recent work and hear what he has to say about the state of contemporary design. "Microsoft have an image problem,' Carson continues, "not just in America, but world-wide. It turns out that most people hate Microsoft." Deciding that the previous year's ads were well-designed but "too cold and devoid of people" Carson decided to inject a little humour into his campaign by playing on some well-worn sayings. Thus, the world's foremost digital sweatshop inherits the slogans "T.G.I. Monday", "Learn Amok", and "Wonder Around" and the new ads show people smiling happily at their computer monitors. Since working within the confines of a rigidly defined corporate brand strategy can sometimes be a little frustrating, Carson readied himself for the Microsoft campaign by gathering an array of typefaces, only to find that the company was insisting that he use one font, a slightly modified Franklin Gothic, named, appropriately enough, Microsoft Gothic.