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		In another instance, Carson's proposed designs for a new Coca Cola ad showed a crumpled up can of Coke with the tag line "Coked Out". Apart from the obvious drug reference, the cola company's guidelines prohibit the depiction of their product in any way "that could be construed as trash" Carson may or may not be leading a design revolution, but there is no doubt that editors everywhere are paying more and more attention to the visual aspect of printed communication. During the lecture he showed a slide of a recent copy of the New York Times and commented that not only was the Gray Lady publishing colour photographs on their front page, but colour photographs of sports events, along with an increasing number of supporting graphs and charts. "To me, that's a pretty big acknowledgment that people's visual orientation is changing," reasons Carson. "You can have a really well-written op-ed article, but if it's not presented in an interesting way, people aren't going to follow it."